Chapter 15: E-campaign System 553 If you want
Chapter 15: E-campaign System 553 If you want to track URLs, you can insert one or more trackable URLs from the URL list. If you enter the URL directly in the message, it will not be tracked by the redirection application. Only URLs that are inserted from the URL list are tracked. When inserting URLs in the message, consider using labelinstead of inserting raw URL in the message. The automatically generated redirection URLs are not pretty to look at, so they re best kept somewhat invisible from the average user by using the HTML anchor link tag. After you ve created the message, you can preview it or save it. If you decided to preview it, you ll be asked to fill out the standard personalization field values once, because during preview no real list data from the database is fetched. Save the message after you have previewed. Remember that this e-campaign system only sends an HTML message, so you must use proper HTML tags to format your message so it s rendered properly in modern e-mail clients such as Outlook Express. Creating a campaign After you ve created a list, one or more URLs (if you want to add URLs in the message), and a message, you re ready to create a campaign. Click on the Add Campaign button in the main user interface shown by ecampaign_mngr.php to add a campaign from an interface similar to Figure 15-15. Figure 15-15: Creating a campaign.